Founding of Ba Makh: the first step to Iq Food and Wine
Ba Makh was established with a clear mission: to promote and export Italian food products to international markets. The company’s initial export operations focused on Western Europe, with Spain and the Netherlands serving as the first gateways for Italian culinary excellence abroad.
First Entry into Southeast Asia
Recognizing emerging opportunities in Asia, Ba Makh initiated its first export to Thailand, introducing Italian wines to a market increasingly receptive to premium international products.
Expansion of Product Portfolio in Thailand
Building on the success of its wine exports, Ba Makh expanded its offerings to include high-quality Italian olive oil, further strengthening its presence in Thailand’s growing gourmet sector.
Entry into Indonesia with Dairy and Cured Meats
The company broadened its regional reach by launching exports of Italian cheeses and cured meats to Indonesia, tapping into a market with rising demand for authentic European flavors.
Establishment of IQ Food and Wine
In response to the rapid growth and complexity of the Southeast Asian market, IQ Food and Wine was founded as a dedicated entity to support and scale Ba Makh’s operations. Its initial role was to enhance market responsiveness and deepen regional engagement.
Strategic Shift and Consolidation
As market potential became increasingly evident, the decision was made to dissolve Ba Makh and transfer all operational activities to Southeast Asia. This strategic move allowed for closer alignment with local trends, consumer behavior, and regulatory frameworks.
Ongoing Growth and Market Leadership
From 2011 onward, IQ Food and Wine has continued to evolve, expanding its product range, strengthening partnerships, and solidifying its reputation as a leading ambassador of Italian food culture in Asia. The journey is still unfolding, with new chapters being written through innovation, adaptability, and a commitment to excellence.
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